^ohh its not like that, JC is not that greedy.
this year is been dificult for the royal family, Inaki's money issues, then the gun issue Froilan and finally and the worst, JC incident in Bostana.
they are now facing towards the Asturias Family, they have a 'clean' image (from the rest of the family), and he is the heir so they're kinda of helping a positive transition for when Felipe will take the throne someday.
and its clearly obvious, Felipe's engagements are increasing, a long-awaited 3 generation pictures, a summer pose (they all did that for their summer in Mallorca but its been awhile they did for the photographs only), then the infantas first school day (i never thought they would do a photo oportunity again for school, unless it was a 'ever-first' for some of their kids, but they actually did with no special reason) and finally the Letizia's 40th birthday pics, they surprising.
the Asturias family are a 'cure' in this time of storm.