LadyFinn
Imperial Majesty
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Margareta Thorgren has been interviewed by Svenska YLE, the swedish news editorial of YLE, the public service broadcasting company in Finland.
The Swedish royal house's Instagram account is filled with pictures of the king in video meetings - why?
The pictures on social media show that the life and everyday life of the royal family is also affected by the corona crisis. Margareta Thorgren, director of the press department, says that the royalty should support the people in the time of crisis, but also set a good example.
We have to make up our minds to stay home, the king said in his speech to the Swedish nation in early April. He explained that everyone, including him, must stay home during Easter.
When Queen Margarethe turned 80, the royal house published a video greeting from royal houses all over Europe.
The Swedish royal house's Instagram and Facebook accounts are full of picture evidence of how the royal family's work is also adapted to the corona crisis. No job is going on as usual, many pictures are shared at video meetings.
Margareta Thorgren explains that the king's role in the time of crisis is extra important. The monarchy, unlike the elected officials who are replaced every four years, must look to Sweden's best in the long term and unpolitically.
- When a country gets into a crisis, perhaps this unpolitical role and support for Sweden is more important than ever, and we have tried to address that.
It is also about setting a good example and showing that it is important to follow the advice of the authorities. And to instill support from the people.
- The action of the royal family is something that many people notice. The Swedish people listen to the king and act many times according to what the royal family does. It's about being a support and a consolation and the view that this is a time we all go through, but there is also a time after. A crisis is a difficult period but will go over.
The work of the royal family is largely made up of representation and meetings. Like all other organizations, their work has been adapted to the situation.
- With the help of technology and digital communication, we have tried not only to cancel or postpone things, but meetings and audiences that are possible to do, they are implemented. It is important not to stop, but to think in a new way.
Corona-related tasks have also been added, such as supporting and alerting people and groups who are doing an important job in the crisis. This too must be done through press images and social media.
- We have a lot of pressure from the media, Thorgren explains.
Normally, both photo agencies and the media participate in many of the meetings, gatherings and events that the royal family undertakes. The pictures on video meetings are a way to invite and show that the meetings continue - but via video.
- The most important thing is that we write about the meetings themselves, because they are the same. It might not be as fun to see someone sitting in a video meeting, but that's how it looks right now.
Can there be any consolation in the fact that the members of the royal house must also adapt to the situation?
- Yes, I think so. It is also a way to support and to continue to think new during this difficult period. So it is also a part, that you see that here too, members of the royal family sit and work just like everyone else through various digital technologies.
Svenska kungahusets Instagramkonto fylls med bilder av kungen i videomöten – varför_ Utrikes _ svenska.yle
The Swedish royal house's Instagram account is filled with pictures of the king in video meetings - why?
The pictures on social media show that the life and everyday life of the royal family is also affected by the corona crisis. Margareta Thorgren, director of the press department, says that the royalty should support the people in the time of crisis, but also set a good example.
We have to make up our minds to stay home, the king said in his speech to the Swedish nation in early April. He explained that everyone, including him, must stay home during Easter.
When Queen Margarethe turned 80, the royal house published a video greeting from royal houses all over Europe.
The Swedish royal house's Instagram and Facebook accounts are full of picture evidence of how the royal family's work is also adapted to the corona crisis. No job is going on as usual, many pictures are shared at video meetings.
Margareta Thorgren explains that the king's role in the time of crisis is extra important. The monarchy, unlike the elected officials who are replaced every four years, must look to Sweden's best in the long term and unpolitically.
- When a country gets into a crisis, perhaps this unpolitical role and support for Sweden is more important than ever, and we have tried to address that.
It is also about setting a good example and showing that it is important to follow the advice of the authorities. And to instill support from the people.
- The action of the royal family is something that many people notice. The Swedish people listen to the king and act many times according to what the royal family does. It's about being a support and a consolation and the view that this is a time we all go through, but there is also a time after. A crisis is a difficult period but will go over.
The work of the royal family is largely made up of representation and meetings. Like all other organizations, their work has been adapted to the situation.
- With the help of technology and digital communication, we have tried not only to cancel or postpone things, but meetings and audiences that are possible to do, they are implemented. It is important not to stop, but to think in a new way.
Corona-related tasks have also been added, such as supporting and alerting people and groups who are doing an important job in the crisis. This too must be done through press images and social media.
- We have a lot of pressure from the media, Thorgren explains.
Normally, both photo agencies and the media participate in many of the meetings, gatherings and events that the royal family undertakes. The pictures on video meetings are a way to invite and show that the meetings continue - but via video.
- The most important thing is that we write about the meetings themselves, because they are the same. It might not be as fun to see someone sitting in a video meeting, but that's how it looks right now.
Can there be any consolation in the fact that the members of the royal house must also adapt to the situation?
- Yes, I think so. It is also a way to support and to continue to think new during this difficult period. So it is also a part, that you see that here too, members of the royal family sit and work just like everyone else through various digital technologies.
Svenska kungahusets Instagramkonto fylls med bilder av kungen i videomöten – varför_ Utrikes _ svenska.yle