I will correct myself because I said best-selling in the history of the magazine (going off memory). However, according to Edward Enninful the editor, it was the fastest-selling issue in the history of the magazine and it sold out in 10 days. And the biggest-selling of the past decade (2019 is in the same decade as 2016) so I will take his word on that since he works there.
Fastest selling is not money (and I will hazard a guess it is probably an untrue statement- Vogue has been around for over 100 years!) but it’s a pretty unimportant statement of an over inflated pat on the back that holds no real weight when you dig deeper into the facts!- which most people don’t do.
Which is to be true Meghan speciality.
Questions for you
How many copies were printed compared to past Sep issues? Compared to regular issues of.. say the past three years?- if say only 250k were printed compared to 400k of past Sep issues than yes it can be called fastest selling, because well.. you were printing less issues to begin with (and pricing it much lower than even a regular issue). Will it still be the fastest had it printed 400k? Likely not.
How many copies compared to past Sep issues has it sold (printed and digital)?
How much revenue was actually made compared to past Sep issues? - both from sales and from Ads?
How much revenue was made compared to regular issues?
And the biggest question: how likely it will be that other issues would sale just as much if their price was slashed in half?
And again: it also was not the biggest seller as the Sep 2016 issue sold more copies- I believe over 300k+, therefore generated more revenue- as it was also priced regularly.
I also won’t be surprised if the 100th issue likely sold more issues- but I can’t seem to locate numbers at the moment.
Share holders (and editors too!) don’t care how fast something sold (because that is a number that can be controlled- ie if I only printed two copies of something and both of them sold within two days, I can argue it was the fastest selling things compared to others), but how much money was made,m.
And how many copies were actually sold vs. how many were printed.